ABOUT US

client-focused solutions

Benefits All In offers a client focused solution which combines individualized benefits expertise with best-in-class technology to ensure employees and their families make well-informed decisions on their benefit choices.

Why BENEFITS ALL IN?

Experience

Our leadership team has a background of helping individuals with complex situations. This holistic experience gives us a unique insight on solutions that differentiate from our competitors.

Technology

By combining cutting edge technology with proprietary risk management software, BAI provides a unique solution for our partners and clients.

Process

Our education-driven process helps employees understand all of their options, inside and outside the employer group plan, so they make the most appropriate benefit choices for themselves and their dependents.

Reporting

Our experienced approach to information gathering and data analysis results in reports that deliver clear insight on risks, benefit options and enrollment practices. It’s usable data to deliver best practices

Meet Our Leadership Team

Rob Hare

President

Rob built Benefits All In on the belief that employees deserve personalized education and dedicated support to make the best benefit decisions for themselves and their families. His background in strategic implementation and risk management drives BAI's proactive, education-first approach to employee benefits.

Taylor Blackwelder

Chief Operating Officer

Taylor leads cross-functional operations at Benefits All In with a focus on building compliant, people-centered processes that improve outcomes for both employers and the employees they support. His work centers on reducing employer healthcare costs through member education, practical risk management, and ensuring every household is matched with the coverage that is the best fit for their situation.

Ed Evans

Chief Technology Officer

Ed brings decades of executive technology leadership to Benefits All In, with a track record that includes growth and exit transactions valued at $100M, $1.7B, and $11.5B across public, private, and startup organizations. His career spans leadership roles at Accenture, Kronos, FIS SunGard Data Systems, and Mrs. Fields Cookies, with industry recognition from Microsoft, Information Week, the Harvard Graduate School of Business, and CNN. At BAI, Ed leads the technology vision that powers the Benefit Resource Genie and drives the platform's continued innovation.

Tricia Reynolds

Chief Financial Officer

Tricia brings over 30 years of experience in financial strategy, accounting, and executive leadership across diverse industries. As CFO, she provides the financial foundation and strategic oversight that supports BAI's growth and long-term stability.

Zach Freed

Chief Data Officer

Zach leads BAI's data strategy, ensuring the platform delivers clear, actionable insight to employers and their broker partners. His meticulous approach to data integrity and reporting drives the measurable outcomes that define BAI's impact for every client.

Matthew Reddy

Vice President of Sales

Matt brings over 15 years of executive-level experience in insurance benefits to his role leading BAI's sales organization. He has a proven track record of building partnerships that deliver measurable improvements in coverage quality and cost outcomes for employers and their workforces.

Aaron Blackwelder

VP of Account Management

Aaron leads BAI's account management team with a deep understanding of both client needs and the complexities of household-level benefits education. His background across business development, training, and account management gives him a well-rounded perspective on building sustainable, cost-effective benefits programs for employers.

Suzanne Lepore

VP of Member Experience & Innovation

Suzanne brings deep expertise in complex health coverage scenarios and a genuine commitment to ensuring every employee and their family receives the guidance they need to make confident benefit decisions. In her role leading Member Experience and Innovation, she drives the quality, consistency, and continuous improvement of the household-level support that defines the BAI experience.

Rob Hare

President

Rob built Benefits All In on the belief that employees deserve personalized education and dedicated support to make the best benefit decisions for themselves and their families. His background in strategic implementation and risk management drives BAI's proactive, education-first approach to employee benefits.

BENEFITS ALL IN

Contact Us

Please contact us with any questions you might have, for more information or to see Benefits All In in action. Email Us at info@BenefitsAllIn.com or Call Us toll-free at 800-900-1943